What exactly is behavioral therapy?

The science of why we do what we do — and how to change it.


Whether you first hear about behavioral therapy on an episode of The Big Bang Theory, saw it mentioned on an Instagram Reel/TikTok, or stumbled here down a psychology-fueled Google rabbit hole–welcome.

Regardless of how you got here, the objective of this article is simple: to provide a clear, jargon-free introduction to the concept of behavioral therapy.

At its core, behavior therapy was born from a desire to understand and alleviate human suffering using principles derived from experimental psychology. The goal is to use scientifically sound, evidence-based interventions to understand the “why” behind your behavior, allowing us to solve the problems that brought you to therapy in the first place.

But to truly understand what we do, we first need to cover the basics.

The big question — “What is behavior?”

From our perspective, it’s remarkably simple: behavior is what an organism (a person) does. In other words, behavior is a verb–to think, to feel, to act–it encompasses everything that makes up the human experience.

Now, using the term “organism” might feel a bit cold and clinical, but it stems from a fascinating truth: the exact same learning principles that explain why your dog associates the sound of a food bowl with dinner time are the same principles that explain why a specific perfume instantly reminds you of your ex.

Does this mean we treat patients like Pavlov treat dogs? Not at all.

To understand human behavior, we must direct our attention at our environment. Your actions are shaped by complex factors like your cultural values, language, family dynamics, friendships and unique life experiences. Behavioral psychology has long evolved past the foundational basics studied by Skinner and Pavlov. Today, we draw from over a century of scientific research to understand highly complex human behaviors, giving us a robust theoretical framework to help you.

What makes behavioral therapy so special?

If there are so many different perspectives in psychology, why choose the behavioral approach? Let’s look at a practical example.

Imagine your car suddenly loses speed on the highway, forcing you to pull over. You manage to get it to the mechanic, and after running a few tests, they tell you: “You have a clogged fuel filter. We need to replace it.”

You ask why a clogged filter causes the car to lose power, and the mechanic simply replies, “Well, we ran the tests, found the issue, and the solution is to change the filter.” Naturally, you might leave feeling a bit uneasy, asking yourself: a. Does this mechanic actually know what they are doing? b. What if the test was wrong?, c. Is this just a band-aid? Will my car break down again?

Naturally, you take the car to another mechanic, and when you ask them the same question, they explain: “When your filter is clogged, it restricts the amount of fuel reaching the engine. This starves the engine when it needs to combust, reducing the car’s capacity to create the force needed to push you forward.”

Which mechanic would you trust to fix your car?

If you chose the second one, you already understand the value of behavioral therapy.

The takeaway

Ultimately, the second mechanic’s approach is exactly how behavioral therapy works. We aren’t just concerned with blindly applying generic protocols and treatments because they “work for most people.” We are interested in the mechanics of you.

Our goal is to understand how your specific situation is unique and to adapt your treatment specifically to your needs. We identify the why behind your behaviors, help you anticipate what you might do in the future, and guide you step-by-step through the process of meaningful change.


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